Carpe Diem

This website has been evaluated in terms of Information presented and Design.

Intended Audience

The Programmes and Curriculum section is brief and not categorised into the specific age groups. The lack of information may make a parent lose some trust in it. The ‘Discover’ page has a ‘foreword by founder’ giving parents an insight into the management’s view. The ‘Centres Location’ page in Carpe Diem displays an image map with links to the four regions of Singapore. After clicking which area you live in, the list of centres is shown. However the map disappears and if you want to click on another region you will have to navigate via the menu on the left. By clicking on the link to each individual centre, there is a write-up on the centre and facilities available, however the pictures are small and unclear. The ‘testimonial’ tab appears to be empty for all and should be removed. Despite many photos in the photo album, some are blur and not recent, resulting in poor advertising for each centre. A redeeming feature of this site is ‘Parent Resources’ containing free material that are useful to understanding their child.

Site purpose

The green tree-like logo of Carpe Diem does not represent a child care centre. Its landing page aside from showing images of children, does not have the overall feel of a child care centre website. However the presence of ‘enrol now’ link on its left menu bar is in line with purpose.

Accuracy-Credibility

All three sites do not have explicit spelling or grammar errors, highlighting accuracy achieved by proofreading the content multiple times. This also adds credibility to the site along with up to date/ recent media coverage.
Carpe Diem: Aside from having a (good content but blurry) corporate video, there is no latest news or happenings for this organisation. More up-to-date information could be showcased on this site to prove that it is updated to 2017 as indicated.